Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
June 30, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
AkzoNobel’s contribution to fusing modern technology with classic painting techniques were celebrated in Amsterdam during a special viewing of Vincent Van Gogh’s newly-restored Field with Irises near Arles. As part of the company’s partnership with the Van Gogh Museum, AkzoNobel’s color experts are carrying out a digital restoration of the famous work of art which will reveal what it would have looked like when Van Gogh first painted it. Adopting technology and techniques regularly used by the company’s Vehicle Refinishes business, the AkzoNobel researchers are carrying out the color measurements using digital data supplied by the National Gallery in Washington. “As a company with a proud history, we’re delighted to be working with the Van Gogh Museum on a project which embraces both color and heritage,” said AkzoNobel CFO Maëlys Castella, who attended the event. “Color and heritage are two of the key pillars of our global Human Cities initiative. So combining them in this way to offer our knowledge is hugely rewarding and we’re proud to be making a contribution to preserving an important part of our heritage by balancing the old with the new.” By analyzing digital images of the painting, the AkzoNobel team was able to study the data and determine the pigment composition of Van Gogh’s original artwork. When the museum’s head of conservation, Ella Hendriks, then began removing the yellowed varnish layer (which was applied after Van Gogh’s death) it became clear that the color predictions were accurate. “Now that the varnish has been removed we can see that we are on the right path to digitally restoring the original colors,” explained AkzoNobel scientist, Eric Kirchner. “In the near future, and in close collaboration with experts from the Van Gogh Museum and the Cultural Heritage Agency, we will work on the full digital color restoration of the painting.” Although the varnish layer has been removed, several of the pigments used by Van Gogh have faded or darkened over time. And because modern conservation ethics won’t allow new color to be added, a digital restoration is the only way to faithfully recreate the original painting. Staged at the Van Gogh Museum, the viewing also included a panel discussion featuring Maëlys, Ella, Kirchner and museum director Axel Rüger. AkzoNobel has been a partner of the Van Gogh Museum’s restoration studio since 2013. Last year, a new color palette known as the AkzoNobel Van Gogh Collection was launched, featuring colors inspired by ten of the great master’s works.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !